Take it Off!

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October was Breast Cancer Awareness month and Clinique partnered up with many celebrities around the world to promote something they call, ‘Take The Day Off Challenge.’ This is where people can post a video of themselves taking off their makeup and posting it online. What is so unique about this challenge is that for every video posted, Clinique is donating $10 to the Breast Cancer Research Foundation. Anyone can partake and make a difference!

There are a few rules though:

1. You must shoot a video and show how you remove your makeup using any of the Take The Day Off makeup remover products.

2. You must post to facebook using the hashtags: #CliniqueDonates, #TakeTheDayOffChallenge, #PinkRibbon25, #CliniqueAmbassador.

3. You must find three friends who will take the challenge with you.

That’s it!


A host of celebrities contributed to the challenge including Ashley Tisdale, Joey Graceffa, Manny Mua, Lisa Schwartz. Each posted videos of themselves removing makeup, and talking about what Clinique is doing for the breast cancer community. Ashley Tisdale talks about how she personally connected with the event, due to the fact that her grandmother had breast cancer, and how she battled it.

Watch Ashley Tisdale’s Take The Day Off

Each video promoted by celebrities is intended to sell Clinique’s product, Take the Day Off, a makeup remover balm sold by Clinique. But besides the balm, there are other goodies including wipes, oils, and much more–all part of the Take The Day Off product line.

Clinique’s Take the Day Off project hopes to reach $250,000 by the end of October.

Image via WikiMedia

Clinique isn’t the first global beauty company to donate to the Breast Cancer Awareness Research Foundation. Estee Lauder has also participated in donating to the BCARF cause. In fact, Estee Lauder was the first to donate, when Mrs. Evelyn H. Lauder created the pink ribbon symbol for breast cancer awareness in 1992, together with Alexandra Penny, current Editor-in-chief at SELF Magazine.

Ever since then BCARF has used the pink ribbon image to promote its campaign.

The research program aims to defeat breast cancer, by donating enough money to women affected by breast cancer in order for them to get the proper treatment, so they can get back to their lives.  

Although October has come to an end, that does not mean the donations should stop. Open up http://www.bcacampaign.com/ and scroll all the way to the bottom to make donations to Estee Lauder’s BCARF.

For more information visit, Clinique BCA.